WhatsApp is personal. Don’t just blast sales messages. Every broadcast should offer genuine value.
Examples of Valuable Content:
Exclusive Discounts/Flash Sales: “WhatsApp-only” deals.
Personalized Recommendations: Based on past purchases or Browse.
Order Updates: Crucial for e-commerce (use Utility templates).
Customer Support: Proactive updates on service issues.
Helpful Tips/Content: Short guides, FAQs related to your products/service.
Back-in-Stock Alerts
4. Craft Compelling Message Templates:
Pre-Approval is Key: All business-initiated messages outside a 24-hour window (and all Marketing/Authentication templates) must be pre-approved by WhatsApp.
Concise & Conversational: Write middle east mobile number list like a chat, not an email. Use emojis sparingly but effectively.
Personalize: Use variables ({{1}}, {{2}}) to include the customer’s name, order number, etc.
Clear Call to Action (CTA): Tell users exactly what to do next (e.g., “Shop now,” “Reply to claim,” “Click here to learn more”). Use interactive buttons for higher engagement.
Rich Media: Include images, videos, or PDFs where relevant to make messages more engaging.
Follow Guidelines: Ensure your templates comply with WhatsApp’s Business and Commerce Policies to avoid rejection. Be careful not to make Utility templates sound promotional, or they might be recategorized (and charged as Marketing).
Timing and Frequency:
Respect Quiet Hours: Don’t sms keyword campaigns: send promotional messages late at night or very early in the morning (e.g., 9 PM to 9 AM in Bangladesh).
Optimal Timing: Consider when your audience is most likely to be active and receptive.
Don’t Overdo It: Sending too clean email many messages leads to opt-outs and complaints. Aim for quality over quantity. Consistency is good, but avoid spamming.