Optimize Send Timing for Maximum Opens
Sending an email is one thing. Sending it at the right time is another. Your chosen time heavily impacts opens. […]
Email Marketing
Email Marketing
Email Marketing
The Anatomy of a High-Converting Email Design
Email design is more than aesthetics. It deeply influences user behavior. A poorly designed email frustrates. The anatomy of a
Email Marketing
The key elements of a brand tone
Once you have these definitions, you will be able to more easily decide whether you prefer to address your subscribers
Email Marketing
Take care with your text
You have set the objective of your newsletter. Now we can move on to writing. The introduction Let’s start with
Email Marketing
Find the right words for your
You have written your subject and the content of your newsletter. Now all that remains is to prepare the buttons
Email Marketing
How to Write an Effective Newsletter
Are your newsletters reaching their destination but seeming to interest no one? Perhaps you’re not following some important best practices
Email Marketing
Analysis of email statistics
Detailed analysis of email statistics allows you to understand your subscribers’ behavior. Examine open rates, click-through rates, and unsubscribe rates. These
Email Marketing
Average statistics for email campaigns in 2025
How do your results compare to those of your competitors? Performance across all sectors In our large study, we gathered
Email Marketing
Email marketing statistics: key indicators and average performance in 2025
Summary of email marketing statistics and average performance: open rate, click rate, deliverability, responsiveness, etc. To optimize the impact of
Email Marketing
Onboarding Email Series
It’s essential for reducing churn and encouraging customer loyalty. You can trigger the email after a customer signs up or
Email Marketing
How to use a marketing automation platform
Marketing automation software provides you with the tools you need to streamline your marketing efforts. Here are some recommendations for
Email Marketing
Implement a lead scoring model
Lead scoring is a process by which you assign points to prospects based on their behavior. If, for example, they