Breast-throbbing feels uncomfortable, but you can’t seem to avoid it if you want to position yourself as an expert, change agent or visionary. Fortunately, you don’t have to praise yourself…

Preferably with a meaningful detail. Something is at stake in an inspiring story. It really has to be about something. That also means that you touch emotions. A story is…

If he knew someone’s name, he always mentioned it. Good morning Herman. Good morning Karin! Setback: why it got complicated Show what is at stake and what you or your…

On the basis of these four steps you take people along very clearly and step by step. Moreover, they are stories that readers really want to hear and read because…

Realty lot of sense and nonsense has been proclaimed about the metaverse lately. As you know, Mark Zuckerberg even rebranded his Facebook as Meta. There is no such thing as…

The big problem is, of course, the impoverishment of contact between colleagues. They no longer often sit in the same room with their team, meet others much less in the…

Take a look at how game worlds have evolved over the last 40 years, from Pacman to Fortnite. If you extend that, then that prediction seems quite realistic. He is…

These events are then shared online on social media. Connected online and offline. A good example of a strong 360 degree campaign. Perhaps the best part is that this campaign…

In the long run, sales will really benefit from this, because leads are warmer and follow-up is easier. And if the second group also sees that these leads are interesting,…

The challenge of the online world An interesting development is how luxury marketing has adapted to the digital world. How can you evoke emotion if something is not tangible? If…

The products and services primarily fall under the ‘specialty goods’ category. These are products that the consumer often does not compare with each other, as is the case with ‘shopping…

So make sure you approach this contact personally. And also think about the way of addressing. Is it usually formal or informal? You can also take into account the different…

Man tapping his phone. The pitfalls of marketing automation In addition to the fact that marketing automation has many advantages, we also have to deal with a number of pitfalls.…

You keep track of which steps in the flow are doing well and which are less so, so that you can optimize. You also have the option to expand. It…

The tool keeps track of this and gives the lead points for every action. For example, at 100 points, the lead is ‘ready’ for sales. This allows you to reach…

So the employer is open to special integrated chain solutions regarding labour. Finally Take into account almost the same number of vacancies as in 2022. Blackmail your budget holder with…

More and more companies will come to the conclusion that they can really look differently at work and therefore the associated target groups. Side jobs are created, purely to get…

Yes I also see that I have issues and that things can be done differently, for example Read this article about the trends of 2022, it turned out to be…

Sounds a bit like a microwave meal now, that’s certainly not the intention. You can therefore also attune your recruitment strategy and sources to your new sub-target groups. Grab your…

Employers would (partially) pay off student debts or energy bills if you would join them. And some employers thought it was a good idea to conduct the second job interview…

Which choice you make depends of course on the size and structure of your company. What is important is that someone is responsible. You can have the best analytics in…

For example, do you want to increase involvement among your colleagues? Then see how often an important message is read or how many responses are given. For example, you can…

Often a platform serves several purposes at the same time and different functions overlap. As a result, it can be difficult for even an experienc community manager or platform administrator…

That speaks for itself, doesn’t it? It can be a way to collaborate with colleagues, it can be a news medium, a knowledge base or even a fully digital workplace.…

But of course there are also other variants possible in specialties or (T-shape) profiles that fit well. Making the marketing function future-proof Once your first marketer is on board, it…

That is not to say that the builder cannot grow into a manager, but recruiting a (heavy) manager immediately is usually a mismatch in this phase. Hire on a growth…

You can further monitor specific functions of both your website and backend systems or, for example, keep an eye on the speed of the website. In this case it is…