SMS Keyword Campaigns:

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In-Store Sign-ups:

Verbal and Written Consent: If collecting numbers in person, clearly explain the SMS program and get verbal consent, ideally backed up by a written sign-up form with clear consent language.

QR Codes: Display QR codes that link directly to a mobile-friendly WhatsApp opt-in web page or trigger a WhatsApp chat with a pre-filled opt-in message.

 

Advertise a keyword (e.g., “Text JOIN to [your number] to get WhatsApp updates”).

Double Opt-in (Highly Recommended): After they text the keyword, send an automated WhatsApp message asking them to confirm their subscription (e.g., “Reply YES to confirm you wish to receive [Your Company Name] marketing messages on WhatsApp. Reply STOP to opt-out.”).

Existing Customer Interactions:

If a customer initiates a conversation with you on WhatsApp (e.g., for support), you can respond within a 24-hour window. Outside this window, you need to use pre-approved Message Templates (see Step 3) and ensure you have marketing consent for promotional content.

Step 3: Use Approved Message Templates for Outbound Marketing

WhatsApp Policy: For any business-initiated brother cell phone list message outside of a 24-hour customer service window, you must use pre-approved Message Templates. These templates are submitted to WhatsApp for review and must be primarily transactional or utility-based (e.g., order confirmations, shipping updates, appointment reminders, OTPs).

Marketing Templates:

While WhatsApp traditionally restricted promotional content outside the 24-hour window, they have introduced “Marketing Conversations” categories with specific pricing. These templates still require approval and must adhere to strict guidelines. They cannot be spammy or misleading.

Personalization: Templates can include placeholders for personalization (e.g., “Hi {{1}}, your order {{2}} has shipped!”).

Step 4: Segment Your Audience the top photo editing mistakes and how to fix them and Send Targeted Messages

Personalization: Use the data angola lists you’ve legitimately collected (with consent) to segment your audience and send highly relevant messages.

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