No correct descriptions – no sales growth . According to Episerver, 98% of people Write a Good Description will abandon purchases if the information about the product on the site is incomplete or incorrect.
High-quality description of goods in the online store:
- justifies the price by describing all the benefits for the consumer ;
- motivates to purchase the product;
- answers the question of why you should buy it in this particular store;
- helps with SEO promotion.
To achieve these results, you need to work on the structure and message of the description. That’s why we studied the latest trends and collected 8 tips on how to write an effective product description.
1. Study your target audience
Think about what kind of people your customers are? What interests georgia phone number library them most about the product? What do they want to know about it? Do they use informal language, do they appreciate humor or being addressed informally?
The easiest way to find answers to these questions is to look at customer reviews and overviews of products similar to yours. You can find them on popular platforms such as IRecommend and Otzovik . This way, you will learn the unique impressions of the buyer: what satisfied/dissatisfied them in the store, what problems they encountered, how they describe their expectations from the purchase.
Pay attention to how the buyer talks about the product he has purchased, what digital marketing strategies to try in adjectives he uses. In the future, these “live” formulations can be used for your descriptions.
Defining the target audience using the 5W method
Mark Sherrington , a brand marketer, proposed the 5W (5 questions) method for defining your target audience. Write a Good Description The basic idea is to get a general idea of your potential customers by answering 5 questions:
- What will you sell?
- Who will buy your products?
- Why will people buy?
- When does a customer think about purchasing this product?
- Where can they buy the products?
For example, you have an online clothing store where you sell powder data evening dresses. Here is an example of the responses you might receive:
- What: women’s clothing, evening dresses.
- Who: women aged 18 to 35.
- Why : they want to look modern, stylish and beautiful.
- When: A special occasion such as a party, corporate event or graduation.
- Where: They can buy clothes in an online store.
Once you have an idea of who your buyer is, your descriptions will sound personalized and natural.