If your emails don’t reach inboxes, it doesn’t matter how great the subject line is or how enticing the offer is – people won’t even see it. That’s when your email reputation becomes even more important.
This is one of the most underutilized and least understood areas of email marketing, especially for businesses that are just starting to scale their outreach efforts. However, the reality is that it’s not that simple: you can invest hundreds or even thousands of dollars in email tools, fancy templates, or prospect lists, but if your sender reputation isn’t good enough, it all means nothing.
This guide is designed to make the concept of email reputation easy to understand and give you actionable steps to build and maintain it – no nonsense, no jargon, no guesswork.
How to Restore a Damaged Email Reputation
If your emails are being categorized as spam or aren’t being delivered at all, follow these steps to start fixing it:
1. Stop sending for a few days
Give your domain a rest. Pause bulk sending for 48-72 hours.
Wherever there is a goal or albania phone number library pain point, there will always be opposition.
You address your objection directly and hint that you have a solution. Of course, you need to communicate this in the body of the email.
2. Focus on highly engaged contacts
Start sending emails only to users who have recently opened or clicked on your emails. Their interactions will help rebuild your use the click-to-whatsapp button sender reputation.So your subject line formula with common objections might look something like this: “Tired of feeling deprived? Here’s how to bounce back.”
3. Delete risky addresses
Clean up your contact list thoroughly. Delete all invalid, inactive, or south africa numbers unverified contacts.For example, when it comes to weight loss, a common objection is that people don’t want to feel deprived. Dieting is both physical and psychological.