Take care with your text

Now we can move on to writing.

Let’s start with the introduction.

It has a simple goal: to captivate cyprus phone number library your subscriber and convince them to read what you have to offer.

To do this, you have several weapons at your disposal:

Here’s an example that plays on emotion. It’s taken from a newsletter sent by L214, an animal protection association. The author appeals to the reader’s emotions and directly challenges them to encourage them to continue reading.

We can then move on to the content of the newsletter.

Keep in mind that it is perfectly possible the role of in automation to limit yourself to an introduction and a call-to-action accompanied by an illustration.

This is the case, for example, with this newsletter, where the author simply used a visual, an introduction, and a button. And it works!

If you want to write longer content, then keep these rules in mind:

Don’t overwhelm your readers with too text services  much text and adopt a tone that suits your audience.

In the B2B sector, for example, you can use technical terms, but only if you know that your target group will understand them without having to use Google.

In B2C, try to write simply and get straight to the point.

Unless the whole point of your newsletter is text (if you’re sharing articles, for example), you should always try to stick to the most important information.

Generally, the newsletter is not the end goal of your web marketing strategy: it is only a gateway that will lead your readers to a landing page or your website.

Not to mention that more and more people are reading newsletters on mobile—so often between activities. They don’t have time for a never-ending block of text!