As a Digital Marketing Specialist working in Brazil Spoiler Alert: AI and marketing for a North American company, it has been a Spoiler Alert: AI fascinating experience to navigate the rising trend of Artificial Intelligence (AI) within the content creation industry.
And I’m saying this not only because industries from similar segments can perceive AI so differently – because trust me, it’s really different! – but also how such diverse cultures are fearing similar topics.
Regardless of the context or application of AI, two things are certain for me at this point:
AI is here to stay, so we better get used to it
And the human workforce will not be replaced
In any case, there’s a snag: AI will alter country email list the process of content creation, and that’s true. By grasping how it will happen, you can leverage it to your advantage right away.
AI is not the Terminator, you can chill now
It’s interesting to note that after ChatGPT became mainstream, AI took on a completely new appearance. However, the breaking news is that it has been around for quite some time now, yet nobody was alarmed by dystopian visions of machines taking over.
Siri, Alexa, Gmail, and Spotify are just a few examples of technologies that likely exist in our daily lives, each offering its unique form of robotic intelligence to enhance various aspects of our routines, communication, entertainment, and operations.
But what changed this time?
Well, there are plenty of reasons actually. But I’ll stick with what I know, which is the content creation environment.
When ChatGPT rose to fame in February 2023, there wasn’t a pre-existing shared knowledge base about it, or at least not widespread enough for the industry to take notice. Due to the lack of awareness, combined with our inherent instinct for self-preservation, it was quickly labeled as a threat.
Another contributing factor to the spread of misinformation was the increased focus on data privacy and information security.
Content creators have legal guidelines to follow when creating web articles or other types of content. And if you don’t already know, creating original content in the midst of endless Google search results is no easy feat.
Then, suddenly, this platform emerges that operates via simple prompts, generating content on any topic and any size without revealing its information source.
Follow up the math
Simple content creation, about to provide first aid in case any topic and any size
+ Assuming it follows the legislation we currently work under
+ Worldwide use as if it was The Definite content creator
= The end is near and I’ll sure lose my job very shortly
Trust me, I understand how you feel. I’ve been in your shoes before. But let me reassure you, there’s no need to worry. AI tools are here to assist us, not to replace us.
How to use AI in content creation
Allow me to share my personal fax list experience with you. I began using AI tools as a way to boost my creativity in content creation. Have you ever found yourself needing that initial spark to get started or that missing link to connect your ideas? That’s precisely when AI tools can come in handy.
Tools like ChatGPT, Firefly, and Synthesia are not the ends but merely the means to an end. As content creators, we are the driving force behind our work. Our own unique creative expression, past experiences, and emotions are irreplaceable and cannot be duplicated by any tool or technology.