Work with a BSP: You can’t access the API directly. You’ll need to partner with a Meta-approved WhatsApp Business Solution Provider (BSP). Popular BSPs include Interakt, Wati, AiSensy, Twilio, Gupshup, etc. They provide the interface, tools, and support to use the API effectively.
Business Verification: Your BSP will guide you through verifying your e-commerce business with Meta Business Manager. This is essential for legitimacy and to prevent your number from being flagged.
Building Your “Real” WhatsApp Mobile Number List (Compliantly!)
This is the most crucial step. You must obtain explicit consent from each customer. Here’s how e-commerce businesses can do it:
Click-to-WhatsApp Buttons/Widgets: Place prominent “Chat on WhatsApp” buttons on your:
Homepage: As a general customer service or inquiry option.
Product Pages: For pre-purchase questions (e.g., “Ask about this product on WhatsApp”).
Checkout Page: Offer an option brother cell phone list to receive order updates, shipping notifications, and even marketing messages via WhatsApp (with clear opt-in).
Pop-ups/Banners: Use pop-ups or banners that clearly state the value proposition (e.g., “Get exclusive discounts and early access to sales on WhatsApp! Opt-in now.”).
Post-Purchase Opt-in: After a customer completes a purchase, offer them the option to receive:
Order confirmations.
Shipping updates.
Delivery notifications.
(Crucially) Future marketing messages. Ensure separate, explicit checkboxes for each type of communication.
Social Media Campaigns:
“Click-to-WhatsApp” Ads: Run step 5: monitor performance and ensure compliance Facebook and Instagram ads that, when clicked, directly open a WhatsApp chat with your business. This is a powerful lead generation tool for e-commerce. Once the belgium numbers conversation starts, you can then request explicit consent for ongoing marketing messages.