Paragraphs are too long, space is too small, font is too small, links are too many. These are the reasons why people stop reading and subscribing.
Craft your email:
- Easy to scan
- Mobile-friendly
- Through a clear action
A good email should feel like a quick conversation, not a sermon. If it doesn’t, then the next step is to click the unsubscribe link in the email.
Unsubscribe Page Best Practices
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Assuming someone does click “Unsubscribe,” this page is your second chance to keep them — or at least learn why they chose to opt out.
1. Preferences
Have them switch to:
- Fewer emails
- Specific topics
- Pause email for 30 days
The CTAs in this welcome email are creatively designed in bright blue. This makes them stand out against the plain white background of the email, making it easier for readers to take action.
Finally, Glossier’s welcome email invites readers to further connect with the brand’s team for more information. This way, if new enter your details such as phone number subscribers need help with the ordering process or product recommendations, they can easily get all the support they need .
This will allow you to notice patterns. If “Not relevant” keeps popping up, then your unsubscribe behavior may be due to a segmentation issue.
People need a break once in a while — but they don’t need to unsubscribe from emails forever.
Glossier’s welcome email begins by introducing the brand story and enthusiastically describing the inspiration behind Glossier’s products. Unlike other welcome emails, Glossier’s email uses a hard sell, boldly inviting new subscribers to try their products.
However, this email not only invites readers to shop, it also offers free returns and exchanges. This is a great way to get new subscribers to become paying customers because they have nothing to lose if they try the product.
3. Friendly Tone
Don’t make them feel guilty. Don’t plead. Just south africa numbers be sincere. Short
“We understand. If you want to come back, we’re here.”
This tone is more important than you think — it minimizes the friction of email unsubscribes.