Lead scoring is a process by which you assign points to prospects based on their behavior. If, for example, they interact with your website, you award them 10 points. This way, your efforts will focus on the customers most likely to convert (those with the most points). This is a good thing, since marketing automation software simplifies this type of process.
Lead scoring can also be use Contact Lists d to segment your contact list based on individual scores.
Multiply the channels
Email marketing is the most cameroon phone number library common example of marketing automation. However, it’s easy to automate campaigns across different digital channels today.
Here are some examples:
- Social media: Use automation to automatically schedule and publish content across your various accounts. You can also set up automatic replies to comments and direct messages. You’ll save time and be active while you’re busy with other tasks. You’ll be more consistent and keep your audience engaged.
- SMS: Sending automated messages to your customers’ smartphones is a great way to quickly communicate with them. These can include appointment reminders, special offers, or order updates.
You can thus improve your communication and strengthen your customer relationships in an efficient and personalized manner.
- Instant messaging (like WhatsApp): also has an automated response system for frequently asked questions and thus provides efficient customer service.
By integrating these channels into your customer service strategy, you offer fast, efficient, and 24/7 support, while optimizing your company’s resources.
- Online ads : Use remarketing to target users who have interacted with your website but haven’t yet made a purchase. You can automate the process of creating and delivering these ads.
You will benefit from maximizing the effectiveness of your campaigns, increasing brand awareness, and improving the return on investment related to your advertising.
Integrate a CRM
Some marketing automation tools avoid spam filters in digital marketing offer CRM integrations. This is useful for automating contact management and storing data for future campaigns.
This makes it easier to move prospects through the sales funnel, and communication between your marketing and sales teams will be smoother.
Try Brevo’s marketing automation tools
Now that you know the most effective text services examples, are you ready to give it a try? Brevo lets you create automations for up to 2,000 contacts for free.
Start with automation templates for welcome and abandoned cart emails. You can also create your automations from scratch using Brevo’s editor.