How to reactivate your inactive customers by email

You’ve invested time and energy building your address book and crafted the perfect welcome email , but some subscribers seem to have lost interest in your content. They’re no longer opening your emails or haven’t made a purchase in a while.

It’s the same with email marketing: sometimes your subscribers just need a little nudge. And that’s where the follow-up email comes in.

Find out everything you need to know about the subject in this article!

So you’ve decided to rekindle bolivia phone number library your subscribers’ interest in your brand and content with a follow-up email. But what exactly does this mean?

This article explains everything you need to create your reminder emails:

Since reactivation emails are triggered by subscriber behavior, such as a period of inactivity, you’ll need to create an automated workflow. If you’re unfamiliar with setting up automated emails, check out our complete guide to marketing automation.

If you’ve read our article on customer retention and loyalty , you know how important it is to nurture your relationship with your existing contacts.

After all, these are people who have text services already shown interest in your brand – and it will cost you less to retain an old customer than to acquire new ones.

So, a reactivation or re-engagement email campaign can:

In short, you can still continue to work on acquiring new customers through marketing efforts, but if your audience isn’t genuinely interested in your emails, your efforts will be of limited value.