You have written your subject and the content of your newsletter.
Now all that remains is to prepare the buttons and links.
To do this, a few simple rules apply :
- Use an action verb that expresses a benefit. For example: “I discovered” instead of “Product name”
- Instill a sense of croatia phone number library urgency.
And follow good design practices:
- Position the call-to-action above the fold
- Use colors that contrast with the rest of the email
- Use GIFs to make your buttons more visible
9 – Ensure an optimized display
It is very important that your emails display perfectly in every email client. To do this:
- Make sure to use professional optimize your digital marketing email marketing software with responsive design templates.
- The width of your newsletter should not exceed 600px.
- Consider inserting alternative text to replace your images as they are not displayed by all email clients.
Luckily, thanks to Brevo, your newsletters will always be optimized for mobile!
10 – Go on a fault hunt
Adopt simple reflexes to text services avoid problems:
- Proofread your content aloud to eliminate style and wording errors
- Share a test email with your colleagues to help you track down stubborn errors.
And to avoid other common mistakes, don’t hesitate to consult our checklist .