To optimize the impact of your emails and newsletters, it is important to regularly monitor the statistical reports and KPIs of your campaigns.
To best analyze the results of your campaigns, you need to familiarize yourself with these 5 indicators:
1 – Opening rate:
Open rate (%) = number of email opens / number of emails delivered *100
The open rate corresponds to the chile phone number library Interpreting your opening rate allows you to assess:
- The relevance of your email subjects
- The quality and engagement of your contact list
It is automatically calculated by emailing software like Brevo.
2 – Click rate:
Click-through rate (%) = number the best digital marketing tactics for maximum impact of clicks on a link in an email / number of emails sent *100
Click-through rate is the ratio of emails in which a contact clicked on a link to the number of emails sent.
Interpreting the click rate allows us to assess:
- The relevance and interest of your offers
- The effectiveness of your calls to action
This is an important indicator for measuring the engagement of your contact base with your marketing emails.
The best way to optimize your deliverability is to use a solution that automatically removes addresses that generate hard bounces: this is the case with Brevo.
5 – Spam Rate:
Spam rate (%) = number of spam text services complaints / number of emails sent *100
The spam rate is the percentage of complaints (reported as spam) that your campaign generated.
To help you avoid this, Brevo automatically blocklists unsubscribers and contacts who clicked “This is Spam.”
purchase). To encourage this action, the best tool is a call-to-action (CTA), which is a button that conveys a clear message and encourages action (“Buy now!”, “Sign up for free,” etc.).
CTAs should be able to effectively capture your customers’ attention.
An example of a call-to-action in an email sent by Air France: the company uses the first person and an action verb to encourage clicking.