Detailed analysis of email statistics allows you to understand your subscribers’ behavior. Examine open rates, click-through rates, and unsubscribe rates. These statistics provide valuable insights into the effectiveness of your campaigns. For example, a low average open rate may suggest that your email subject lines aren’t compelling enough.
4. Measure the unsubscribe rate/click-through rate:
Unsubscribe rate / Click-through rate (%) = number of unsubscribes / number of clicks *100
This little-used but easy-to-obtain statistic consists of measuring the relevance of a campaign by comparing the engagement generated to disengagement.
The interpretation of this rate china phone number library allows you to monitor and evaluate your marketing pressure .
Our advice: If your click-through rate isn’t at least four times your unsubscribe rate, you may be putting too much marketing pressure on your contacts. It’s worth rethinking the targeting and content of your campaigns.
5. Measure ROI (return on investment):
ROI (%) = profits generated by the track the effectiveness of digital marketing campaign / campaign cost *100
The purpose of this indicator is to calculate the profitability of a campaign by comparing the profits it generated with its cost.
The simplest method is to calculate the average profit generated by each link click in your campaign, multiply it by your number of clicks, and divide it by the campaign cost:
ROI = click value * number of clicks / campaign cost
6. Adapt strategies according to the sector of activity
It’s important to contextualize your text services results based on your industry . Benchmarks vary widely from industry to industry. For example, B2B (business-to-business) may have different conversion rates than B2C (business-to-consumer). By comparing your performance with your industry, you can better assess your successes and identify opportunities for improvement.
7. Apply best practices
Adopting best practices is essential for improving your email marketing campaigns. This includes using A/B testing to optimize email subject lines, content, and CTAs (calls to action). Additionally, personalizing your messages based on your subscribers’ behavioral and demographic data can significantly increase their engagement.
Track your email performance with Brevo
With Brevo, you can analyze and optimize your campaigns in real time thanks to powerful performance tracking tools.
Track conversions, discover your contacts’ habits, and improve your emails with heat maps that show you which elements generated the most engagement.
But what is a good open rate? How do you know if your click-through rate is average?
This article will allow you to:
- Understand the different statistics and KPIs to track (open rates, click rates, responsiveness rates, etc.)
- Put them into perspective by comparing yourself to the averages of other players in your sector
The statistics in this article are partly taken from our Brevo 2025 Benchmark , a comprehensive study of email metrics trends based on real-world Brevo data