Details about the production and/or functionality of the product, firstly, help the buyer make a purchase decision faster. If a person cannot quickly understand the properties of the product in the first few minutes, he will go to another site, Add product features where they explain it more clearly. And he will buy it there.
Secondly, a detailed description of the product characteristics shows that you care about the comfort of your customers. This increases trust in you as a seller .
If you want to convince people to click the “buy” button , include all the details, namely :
- size;
- color;
- material;
- material properties;
- Features of care.
For many similar products, the composition will not influence germany phone number library the purchase in any way. But if you use emotions and images, as in the example above: “fragrant”, “thick formula”, “shimmering and silvery”, then this will give the product value and complement the emotional image.
Here are some additional tips to help you Add product features convey product features to your buyer using emotion:
- Describe what your potential customer will feel after using your product.
- Write about the “pains” (problems the customer has) and emphasize how your product will alleviate them.
Be concise and you will be remembered
Descriptions should be short, objective and readable. This type of content increases usability by 124% .
According to statistics, 79% of Internet users “scan” the text. That is, they integrate with your existing strategy read only the paragraphs that are most interesting to them. For this reason, a bulleted list is used to describe products , which makes the text easier to perceive.
Most often, bulleted lists are used to describe the main characteristics of a product (such as size, color, and material) or features so that they can be quickly and easily reviewed. However, if you want to arouse interest and convince the reader to buy this particular product, a bulleted list is not the best way. It is easy to perceive, but it presents information in a dry form, without evoking emotions in the reader.
You can fix the situation by adding 2-3 engaging sentences before the bulleted list. Engaging powder data sentences are those that interest and encourage reading the description text to the end. For example, briefly tell an interesting fact from the history of the product or colorfully describe the result of its use.
And place a list of the main characteristics and advantages after this paragraph, for example, as in the La Roche-Posay cosmetics online store: