How do your results compare to those of your competitors?
Performance across all sectors
In our large study, we gathered colombia phone number library average and median open and click-through rates for major industries.
The average open rate is 33.90%
This metric reflects the quality of Contact Lists your contact list and their interest in your emails. A key factor that will influence your open rate is the subject line of your email.
The average click-through rate is 4.32%
Clickthrough rate gives you an idea of your contacts’ overall engagement, as it includes subscribers who opened your email and those who didn’t. It’s a good measure of the relevance of your emails.
The average unsubscribe rate is 0.41%
The number of unsubscribes will help you understand whether your email content is meeting your audience’s needs. If your unsubscribe rate is significantly higher for a campaign, ask yourself if you did something differently that could have caused you to lose subscribers.
Open rate and open rate but also the highest rate for bounces and the lowest for clicks.
Average open rates and click-through rates by sector/industry
It should be kept in mind that set up automated digital marketing these statistics are averages.
Regardless of the industry, open and click-through rates can vary drastically depending on many factors!
To go further in analyzing the results of your email campaigns
Analyzing the results of your email text services marketing campaigns is crucial for optimizing your efforts and maximizing your return on investment. To take this analysis further, it’s important to focus on several key indicators and adopt certain best practices . Here are some tips for further evaluating your campaigns.
1. The deliverability rate
Deliverability rate is the first metric to look at. It measures the percentage of emails that reach your recipients’ inboxes. A low deliverability rate can indicate issues with the quality of your contact list or overly strict spam filters. To improve this rate, make sure your contact lists are up to date and that your emails meet deliverability standards.
2. The conversion rate
Conversion rate is another key metric. It represents the percentage of recipients who took the desired action after receiving your email, such as making a purchase or filling out a form. To increase this rate, it’s crucial to send relevant and targeted messages tailored to each segment of your audience.