This strategy puts the focus on the user—it shows them they’re valued. Rather than dwelling on the fact that they’ve been inactive, gently remind them why they signed up in the first place.
An example of a reactivation email from SFR:
2. The special offer email
Everyone loves a good deal. What better way to attract subscribers and stand out from the competition than with an exclu Contact Lists sive offer?
3. The “Do you still want to hear from us?” email
Even if a subscriber hasn’t actually brazil phone number library unsubscribed, sometimes the best solution is to remove them from your list. Otherwise, these subscribers risk hurting your engagement and, consequently, your deliverability.
To find out if a subscriber is truly disengaged, just ask them! If they respond negatively or don’t respond at all, be sure to unfollow them. Chances are, if they’re still not interested, they won’t be in the future either.
An example of a Framebridge reactivation email:
4. The survey email
Like the example above, this email craft irresistible digital marketing offers empowers the subscriber by asking them what they’d like to see in your emails. Even if it doesn’t re-engage them, you’ll get valuable feedback for your future emails.
An example of a Shopify reactivation email:
You can also send a satisfaction survey to optimize the follow-up of inactive customers.
5. The “Last Chance” Email
Sometimes all it takes to convince your followers to come back to you is a little pressure.
Creating a sense of urgency, by offerin text services g a limited-time offer or a last chance to take advantage of a discount before being unsubscribed, is a good way to encourage your contacts to take action.
An example of a Brief.me reactivation email:
6. The “Here’s what you missed” email.
Sometimes, low engagement doesn’t mean a subscriber will never be interested. Remember, you’re not the only company emailing them! In fact, the majority of consumers report feeling overwhelmed by the number of emails they receive.
It’s possible for your emails to get lost in your subscribers’ inboxes. Highlight what you have to offer your subscribers by giving them the opportunity to catch up on what they missed, such as recent useful content or new features.
An example of an Asana reactivation email
Want to learn more about customer relations and reconnecting with inactive customers? Check out our special white paper on customer retention.