You probably already know what marketing automation is, and you’re certainly familiar with its main benefits. Simply put, this practice uses technologies like email marketing to automate your marketing processes.
Why use marketing automation?
This technique applies to the entire cambodia phone number library customer journey, from prospecting to loyalty. Here are the reasons why you should adopt it within your organization.
Save time and energy
Marketing automation, as its name suggests, automates repetitive tasks. This can include sending email campaigns, updating digital marketing for influencers and content creators customer data, and segmenting contact lists.
All you have to do is configure the scenarios in your marketing automation platform. From there, you’ll be able to send relevant content to your target audience without any additional effort. This frees up your team to focus on other tasks.
Improve your customer engagement
Marketing automation makes it easier to text services engage users by providing them with relevant content. It’s also a valuable tool for personalizing your campaigns on a large scale. Benefits include increased open rates, improved customer experience, and greater brand loyalty.
10 Examples of Marketing Automation Scenarios
Ready to get great results? Here are our 11 best examples:
1. Welcome message
An effective welcome email is a great way to welcome new customers and lay the foundation for a lasting relationship with them.
Sending this type of email is one of the simplest automations to set up. In your marketing automation software, define the trigger (for example, when someone signs up for your newsletter). Then add a waiting period before sending it.
Now, let’s explore some of the best-case scenarios and see how you can put them into practice.
For more information, check out our tutorial on sending welcome emails in Brevo.