It may seem, as certain last generation elements are established in the marketing strategy of companies, that the more traditional methods are destined to disappear and that they have stopped losing effectiveness. However, seeing it like this and eliminating everything that simply sounds old at a stroke is not the most appropriate and it is not the most intelligent either.

Because, certainly, the new Benin Phone Number List formats and new methods have created a new reality and have given brands a new element that works in their favor and helps to connect with consumers, but the old methods have not completely died and they have not ceased to be effective. What brands have to learn to do is understand that now they play in a different way, that they now have to use them in a different way to reconnect with consumers through them.

And one of those traditional methods that have not completely ceased to be effective is word of mouth marketing, making consumers talk about the products and proclaim their benefits, making the benefits of them come to the other consumers with the seal of guarantee of the others. The method is very effective and has a lot of potential, as it makes recommendations look much more secure and trustworthy, much less brand advertising or spam.

The truth is that this marketing method has not only not died with the emergence of new advertising formats and with the incorporation of new tools to the marketing landscape, but it has also found a kind of new reality and a new existence.

The Internet has given word of mouth marketing a new life and has managed to connect with consumers in new settings. Social networks and the internet are nothing more than an extension of this type of content and the tweets or updates on Facebook in which we talk about this or that product and comment on its benefits and benefits are, in the end, only version 2.0 of the traditional format.

Word of mouth or “word of mouth” in the era of social networks
The format is also especially valuable for brands. “The value of word of mouth is that it is free,” explains Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania, to eMarketer. “If people share your content, it costs you nothing, although you have to get them to share it,” he recalls, noting that brands have a “lot of tips and tricks to do it.”

In fact, he points out, in the world in which brands now operate, they already take it for granted when they talk about word of mouth marketing that will happen on Facebook, Twitter or blogs. “In reality, only 7-10% of word of mouth marketing happens online. Most of the word of mouth is actually offline,” he points out.

Recommendations, wherever they happen, have a high value for brands. According to a survey by the Word of Mouth Marketing Association (WOMMA) in collaboration with the American Marketing Association (AMA), 64% of marketers believe that recommendations received in this way are much more effective than those transmitted by traditional marketing.

A Nielsen study, which asked consumers in this case, confirms that they are right: 84% of consumers trust the recommendations of someone they know more than those they receive from a brand or any source.

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