We live in a time when “everything solid vanishes into the air” as predicted by Karl Marx in the Manifesto (1848), the only certainty we can have is that the changes will be increasingly rapid and spectacular, where innovation is superimposed leading to uncertainty, modifying values ​​of conduct, norms of coexistence and addressing new social and organizational problems.

In this “liquid modernity”, described by Zygmunt Bauman, in which everything is moldable according to the needs or expected results, of individualized subject objects, consumerist by presence and led by narcissus of power, where it seems that nothing is scandalized and everything is relativized. Latvia Phone Number List Despite the regrets, this modernity also gives us the possibility to formulate and create a better future. We can see that in recent years, organizational social responsibility has gained prominence, critical reflections on the use of new technologies, educational and economic systems, and the management of people and resources have emerged, nevertheless the basis of change for a better and better society. Sustainable is to establish dialogues and debates on ethics and morals, in order to seek consensus, balance, cohesion and fundamentally dignity in coexistence and living both in organizations and in society as a whole.

We can interpret that ethics and morality are like a set of rules, norms of behavior, impediments or obstacles that limit freedoms and desires, this is not true, morality is the intellectual effort that we make at every moment to choose the best path for our own life within a framework of principles that we freely and sovereignly decide to respect. Morality is free thought about our existence, it is immersed in an individual dimension. On the contrary, ethics is the effort or search for the best form of coexistence, within a universal or collective dimension. Laetics arises from philosophical questions about life and its existential plenitude, virtues, achievements, principles, convictions, values, etc. With the passing of time and social dynamics, its meaning derived to what we can currently understand as the ethics of relationships, which comes from to be a commitment, understanding, agreement or pact assumed of coexistence between two or more people who live together in a certain common space and time.

The ethics of relationships in organizations is specified in trusting their human capital, in the intelligence of their workers, it is not only about respecting the principles or established ethical codes, it is having the possibility to participate in the definitions of what is true, good, bad, value, commitment, convenience within an understanding, assuming a pact of coexistence. Changes have never been so fast, some solutions, forms and procedures, which seem adequate, in a short time may be out of date, even frowned upon, these are times of complexity of values , where it becomes difficult to decide the right path. The individual opinion of all, as a whole, contributes relevance, variables, nuances, which help to calibrate the extension of what is correct, we must open channels of communication, know how to listen, take advantage of the knowledge of the group.

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The development of new technologies raises ethical issues, that is, difficulties, controversies, inconveniences and problems of coexistence, examples: The use of the web by children and adolescents, big data and privacy, neuromarketing, manipulation of the unconscious, emotions and their purposes To name a few, we could delve into issues related to globalization, ecology, biotechnics and all matters or issues of living together. Ethics is a practical knowledge that seeks solutions for our current time.

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