A few years ago, Guy Kawasaki gave a talk in Madrid as part of Ficod. The marketing guru is also one of the creators of the concept of marketinian evangelism: launching the apostles of the brand to convince consumers to use his products and to get to know them. It’s what Apple, where Kawasaki worked and where all this theory came from, does so well. His stores function as spaces for knowledge of the brand and its own consumers are ambassadors who spread its virtues. After the massive talk, some media were able to speak with the guru (not many minutes, of course). Sitting in front of the marketing genius, I asked him about when he had invented the concept of evangelism and why he was the first to jump into it as a distinctive element in business strategy. “Was Jesus before me?” He said. And he laughed.

Kawasaki was not far off the mark. From Russia WhatsApp Number List  the language used to talk about how the idea spreads and how the brand is transmitted to the mechanisms for spreading it, everything has a certain evangelical air. And it is that, among the many analyzes that can be made of how Jesus transmitted his message, it can also be done that he was a master of transmitting ideas, emotions, achieving engagement? All of those things, in the end, which are what marketers are desperately looking for today and that companies need to achieve when targeting their consumers.

The advertising video of an agency actually plays with these elements and allows you to see everything in a much more brand image way. So was Jesus Christ the first marketeer?


The idea is not new and the drawing of marketing lessons from the figure of Jesus is quite common. Not for this, however, it is less interesting to do so. There have been many who have also found a way to extract marketing lessons from the Church and, taking into account that it is an organization that has already accumulated more than 2,000 years of life, they are not doing things very badly in a matter of message and brand sustainment. The visits of the different popes to the different countries and to the different cities are filled with a certain condition of mass event that reinforces the idea of ​​the brand to be defended. And, the Church has done social media marketing when it did not even exist (and the organization itself now resorts to social networks to connect with its faithful in the 2.0 world and to advertising – as we can all see when the Rent campaign arrives. – to remind citizens of their existence and reinforce the brand values ​​that they believe represent them).

But, going back to Jesus and the marketing lessons that can be drawn from his figure, his activities are, as the ad says, clear samples of how to reach and touch citizens. Chose a target

Perhaps the reach that the Church has reached throughout history makes us lose sight of this point, but at first the story focuses on a specific group. How did the message work? It did so because it started in a specific place and in an exact market niche. So to speak, there was a market segmentation from moment one and that segmentation was part of the success of the message connecting and reaching the others, if we look at it from the point of view of the marketing strategy. Touched the emotions

One of the things that all brands want to achieve today is to connect with consumers from an eminently emotional point of view. Brands need to connect with consumers beyond the surface and achieve much more intense and much deeper relationships. He has a clear reason: emotional relationships are much more durable in time than those that are based solely on pragmatic issues

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