It is possibly one of the requests that brands make the most of those responsible for their digital strategy and that they are more limited when executing or responding to it. The ‘make me a viral’ is what every company wants its internet ‘wizards’ to do to it and it is the dream that they all have for the immediate future. A viral will give a lot of benefits to the company and it also seems like something incredibly simple to do.
At the end of the day, many of the viral content that circulates on the Internet and that becomes the meat of memes, gifs and versions of the videos that served as their starting gun are, in reality, almost low-cost products, videos made Czech Republic WhatsApp Number List under low-cost, near-accidental conditions. There is the video of the rat from the New York subway, who tries to take a piece of pizza that someone has left abandoned on some stairs and that has become trending topic material.
The video was recorded by a subway traveler and grew organically. Netizens quickly identified with the images and established an emotional bond with them, so much so that everyone has been talking about him in the US media this week. However, the video of the rat did not stay in its country of origin and quickly jumped onto the global market, causing everyone to talk about the images and comment on them. Although subway rats are possibly one of the most disgusting things in the city, the video has generated a most positive emotional response. The rat is for many the new Remy, the rat who starred in the movie Ratatouille and who dreamed of being a chef and not just a scavenger animal.
But despite the success of a video in which the only important thing was to have a mobile phone in hand at the most opportune moment, the truth is that becoming a viral is not as simple as that. It is not enough just to record impressive images, you also have to do a much more complex job than that. Perhaps the great virals that have come from the hands of Internet users have had a lot of ‘amateurism’ and luck of the moment, but in the case of the great virals that came from the hands of the brands they required a lot of work, a lot of strategy and a lot of (also) luck.
The telecommunications company and mobile operator T-Mobile is one of the clear examples of brands that know the importance of generating viral content capable of generating great engagement, impact and dissemination through the media and digital channels. Some of his videos are already part of the history of the great internet virals.
But going viral is not something that is especially easy. Moreover, we could rather assure that it is something difficult to achieve. Brands and advertisers are aware of this and even aware that not all virals end up succeeding. Your success is never assured. However, it has become one of the great obsessions of brands when they approach their digital strategy. All brands want viral content. Why then are firms obsessed with being the next big viral?
The advantages of viral .The interest that brands have in virals has a fairly clear reason and they are consumers. Viral content, once it begins its journey as such, is shockingly successful and achieves high engagement rates among consumers. Internet users respond to them, comment on them, upload them to their social networks and interact with the brands that have generated this content. Virals have a response that few content can match.
Furthermore, their communication – once they have entered this phase – becomes an almost organic matter. Internet users share them and share them again and therefore reach them thanks to those friends who are sharing it and who are recommending it on a recurring basis. The you have to see it is a guarantee that the consumer who receives that brand impact will actually see that content.
In this way, virals achieve an attention and a response rate that are not what brands generally receive with their content and thus position themselves in a rather enviable and envied place in companies’ strategy. But they are also not only shared, viewed and analyzed with more enthusiasm than usual by consumers, but they also manage to remain in a much more solvent way in memory. Consumers may not remember the last ad they saw, but they will remember the last viral they received.
The good results that are obtained, “when a viral campaign works”, mean that the ROI is therefore very high and that the entry objectives become a question rather exceeded. An ad for a brand that ends up going viral has, in the end, a much higher return than what would have happened.