Next Sunday will be February 14 and the date arouses the interest of practically all brands. Because next Sunday, like all February 14, Valentine’s Day will be celebrated and, with it, expenses and more expenses will come in flowers, chocolates, stuffed animals with somewhat geeky messages and, in fact, anything with hearts, to wear the color red and to proclaim, in some way, eternal love. For having, there is everything in line with the pull of the day, even insurance companies that take advantage of the day to launch their own campaigns.

And the fact is that the figures associated with the day are usually attractive enough for all brands to launch what could be called the ‘Pisuerga effect’. Taking advantage of the fact that Pisuerga passes through Valladolid helps practically all companies to do whatever it takes to get a Venezuela Phone Number List profit from the day. In 2015 the average expenditure per Spanish was 40 euros and half of the population assured that they would spend the same as in the previous year. Other averages were a bit lower (another statistic pointed out that Spaniards would spend about 30 euros per head) but whatever Valentine’s Day was (and is) August for many businesses. Restaurant reservations tend to increase 75% compared to the normal day average and spending on products such as flowers skyrockets. Valentine’s Day and the Dead are days of great activity for the bouquet of florists.

The truth is, however, that Valentine’s Day is a celebration that, like many others, owes its birth (as we know it today) and its success to brands and commercial efforts. If Valentine’s Day is celebrated all over the world and if it is a day of giving many gifts and showing, through the wallet, the great love felt for the other, it is because of the brands, the department stores and a good marketing strategy. marketing.

This is demonstrated by the history of Valentine’s Day. The celebration did not appear out of nowhere, it is true, but it was modified or popularized thanks to the brands of the twentieth century. There are several theories about how Valentine’s Day began to be celebrated or how the date was linked to the celebration of love. The Romans celebrated the Lupercales around this time (which were not festivals about love but rather about fertility) and that would end up being Christianized thanks to Saint Valentine, a Roman saint. About who was Saint Valentine many stories can also be told, since several were the Roman saints of that name. What is often repeated now is that Valentine secretly married Christians in love and that he died for it (which is bloody, of course, but also ‘romantic’). The religious festival became more popular and more secular during the Middle Ages, when love was mentioned in poems and cards were given that day. There were even books to know what to say to the lover or the lover during the day.

But the party had its great impulse in the 20th century, when it entered the dynamics of mass consumption. There are those who accuse the Hallmark card company, which began the industrial production of love cards in 1913. Be that as it may, it was in the Belle Époque that it began to give away more things than simple cards and when the mass consumption associated with the love began. date.

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