On monday april 8, 2019 on instagram , CFO Email List the anglo-saxon account of the lush company published an announcement that upset its subscribers. Find out what was the content of this publication and. What strategy is behind this big bet which is to completely leave social networks . It’s official: lush uk is quitting social media! It is important to clarify that not all divisions of lush are choosing to leave social networks, but only the parent division of this company. Which is located in england. The announcement is therefore official CFO Email List, 2 days ago. Lush uk followers found themselves faced with a publication they never thought they would deal with .
Here Are the Instagram, Facebook, and Twitter Accounts
CFO Email List that feature the same post represented by a switch that serves as a metaphor for their ad. We also note that their official announcement is embellished with. A long text which explains to the followers of each network their motivations for leaving the CFO Email List social networks . We then realize that the company has “overfilled” the world of social networks. They then express their dissatisfaction with the different algorithms of the latter, which make the visibility of their publications more uncertain . This mode of operation does not correspond to their values and. The english company does not wish to resolve to pay so that its publications gain in visibility . In addition, lush uk highlights the human side which punctuates the life of their company. This is one of the fundamental values of the brand .
It Wants to Get Closer to This Value to Make It a Communication Force .
Indeed, CFO Email List lush is a company that has always made sure to put people first. This natural cosmetics company is experiencing real success with its products. Which also defend important causes. Those offered by the brand are vegan for some of them, not tested on animals. Made from natural products, etc. The company is then very concerned about the environment and the well-being of its consumers , which is why lush uk decides to always put people first. But by leaving social networks, lush uk is separating from an almost “vital” communication channel for its business . Indeed, social networks have the advantage of being free. But also of building a community of people sharing the same values and fond of the products offered by the company in question.