Opting for one color and another in an advertisement, a product or a logo is not a trivial matter. Obviously, we are all aware that colors initially influence the visual attraction generated by any object, but we tend to think that the fact that a logo is red or black will not change our perception of the brand or our memory of her.
We were wrong. The truth is that the choice of colors goes far beyond a matter of attention and visual attraction and ends up affecting even our purchasing decisions. This is revealed by a new TruConversion infographic where we learn that 90% of the valuation of a product is Sri-Lanka Phone Number List based solely on color or that 85% of buyers choose color as the main reason to buy a particular product and not another . And two-thirds of consumers would not buy a device if it is not available in their favorite color.
In addition, color increases brand recognition by 80%, which helps to increase consumer confidence, who feels more secure with a brand that they already know. But color is also vitally important in advertising: color ads in magazines receive 26% more attention than those in black and white.
Companies are very aware of the power of companies, and 9 out of 10 executives believe that the choice of colors can help (or on the contrary, hinder) the attraction of new customers and they believe that brand recall is greater when color is used corporately. 81% also believe that a wise choice of colors can give them a competitive advantage.
What are the best – and worst – colors to seduce the consumer?Analyzing the logos of the 100 most important brands in the world one thing is clear: better focus your attention on a few colors. 95% of these companies use only one or two colors, while 5% bet on at least three different shades. In addition, the color range of red is the most used, by 33% of companies, although blue and black, used by 29% and 28% of companies are also very popular.
In reality, you cannot talk about good colors and bad colors, since each tone has different implications for the consumer’s mind, and it is not the same to choose the logo for a luxury brand than for another of homemade food. Now, even taking all this into account, there are certain colors that are attractive to very few people, and that brands would do well not to choose as corporate (or as protagonists of their products). Among women, the most hated tones are gray, orange and brown, while men are also left with orange and brown, and include pink.
On the contrary, among the favorites of both genders, green and blue stand out, colors widely used by brands and that also, according to a study by the universities of Oregon and Cincinnati, help us to see brands as more ethical. In other words, the choice of color goes beyond purchasing decisions, and also has a considerable influence on the brand image that customers have.
Beyond this, there are a series of associations that, in the face of what the most skeptical may think, unconsciously shape our brand concept, and there are numerous investigations that endorse it. Thus, blue makes us think of a reliable brand, and green an ecological one, while black makes us think of sophistication and luxury, and orange of savings.