But there are some things that can help. Being aware of the male bias is Belarus Phone Number List one of the things you can do. When writing a vacancy text, always add (m/f) if the professional name sounds too masculine. If possible, avoid sentences in which you use his as a reference. Talk about men and/or women as little as possible. And very practical: write in the you-form. Not: ‘ We are looking for someone Belarus Phone Number List. Who is strong in his / her shoes’, but.’ We are looking for you, if you are strong in your shoes’. feminin Finally, when I wrote this article, I wondered if this would make readers think of me as a feminist. I found that thought interesting technically speaking. Because mention the word feminist and you don’t see a man. But a woman in front of you. Yet the word gender is masculine.
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An image of a man at the word surgeon, pilot or cook. Could it be that Belarus Phone Number List the man has it easier than the woman in a job application? The answer to that is yes. This male bias is just as present as all other unconscious biases that communication specialists and marketers anchor in their working methods, simply because applying it has been proven to be effective. We must collectively Belarus Phone Number List want a surgeon or pilot with the best abilities to get the job. And not the surgeon or pilot who best fits the stereotype (word) image. Can we do something about it? Is there a solution to the male bias? Well, not a solution. The male bias is embedded too deeply in our language for that.