Both menlo park and snap inc. Are well aware that video content will prevail this year and beyond. That’s what the numbers say. Of the investment in digital advertising projected . This year in more than 311 thousand 398 million dollars. About 32 thousand 774 million will be for video. The third category only after search and social media.Now yes, surely many of you already know what TikTok is, so just for context.

This Is in Accordance With Cisco Estimates, Which Indicate

That by the end of this year, 80 percent of Internet traffic will be generated in this format. Furthermore, data from Single Grain indicates that 80 percent of users remember a video ad for up to a month after viewing it, and according to Wirebuzz, brands that use this type of content  cell phone numbers list in their marketing, grow revenue 49 percent faster than brands that don’t. They know this from TikTok, which is already beginning to monetize the platform, it recently showed its first ad and the brand that was the first to try this service was GrubHub.The third category only after search and social media.

This Means That the Social App Will Seek to Bring in More Advertisers.

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Now yes, surely many of you already know what TikTok is, so just for context we will remember that it is an application of Chinese origin owned by ByteDance. Its characteristic is that it allows you to create videos in short format, very much in the style of Vine, which has gained a lot of global presence , especially after it acquired Musical.ly, considered its biggest competitor. Why do we say that there is a rage for this app? Well, until October of last year in Statista.Both menlo park and snap inc. Are well aware that video content will prevai.L this year and beyond. That’s what the numbers say. Of the investment in digital advertising projected .

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