Content marketing has become something of a new magic word in the corporate world. Many are the studies that have demonstrated their efficiency and many are the companies that have therefore launched to test them and launch themselves as a new system to seduce their consumers. But, despite the fact that content marketing raises such positive expectations, not all companies are managing to achieve success with it.

And it is that the contents are not magic. They are not an enchantment that is going to get consumers to become raving fans of the brand just by Lebanon WhatsApp Number List  putting them on. The contents need work, they need strategy and, above all, they need to avoid certain large errors. Some are very basic, but no less common when you look at what companies are doing. You’re doing promos all the time – it’s not about spamming

One of the main failures that brands have when they think about content marketing is thinking that what is being opened to them is the door to fill the world with their infomercials. This is a mistake: the most important thing when launching into content marketing is to understand that what you are going to do or what you should bet on is not for a huge amount of advertising messages. The contents are not that. What consumers expect and what brands must offer them is value-added content.

Therefore, we must forget the only marketinian ideas and we must begin to think as the writing of a communication medium would do. You have to find the topics that interest your followers / readers and offer them to them. And those contents must have quality and must be attractive. They have to be well written, well developed, and they have to catch the audience they are being offered to. We already know that your brand is the most beautiful and the best on the market, but that is not what is expected of you when you launch a content marketing strategy. Forget about us and bet on other kinds of things.

You are not offering the content that corresponds to the audience to which you should send it

Many brands do create this content with value and therefore manage to have a starting point that conforms to what a content marketing strategy should be, and yet they are not getting an echo at all with it. Why doesn’t anyone read what is being released to the world? Why has this story with so much potential not only gone viral, but has also fallen short of being shared beyond the enthusiastic workers of the company? The fault is not here in the content but in the public.

To understand what is wrong, you just have to sit in a cafeteria, one of those modern ones in which they have all the newspapers and all the magazines that the consumer may need. The experiment only requires getting hold of a couple from the same family and then reading them carefully. What to look for These media may appear to be the same, but in reality they are not. They all know who their target audience is and all of them are committed to offering services, content and spaces adjusted to what that audience wants to read.

A content marketing strategy must have this element among the first to consider. It does not matter that the content is very good if afterwards they are not reaching who they should reach. Everything has an audience and each audience wants different things. Brands have no choice but to study what theirs wants and offer it to them. You are using inappropriate channels to reach the public

But it is not only a question of what exactly the public wants but also where that public is. You have to do research to find out who the brand’s specific target audience is and then not only find out what they like but also where exactly they consume it. How do consumers access information? Where are they? That is where you have to focus your efforts.

On the other hand, it is not only necessary to ask where are the consumers but also what channels and what added values ​​they have or what value is attributed to them as prescribers. It is not worth simply knowing that your potential consumers may be there to launch themselves like a vermin for that channel. Yes, women are on Pinterest, but not all brands have the potential to succeed on this social network. Producing content for her can be a mistake if the type of brand that is trying does not fit with what consumers expect to find there. You are not taking advantage of the opportunities

One of the star points to succeed in a content marketing strategy is knowing how to take advantage of the moments. Capturing opportunities is key to reaching the public. Let’s take an example. A makeup brand

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