In our new Kenya Phone Number List five-part blog series, we focus on the different voices that influence the customer journey. This first content is dedicated to the value that a strategy based on owned media can offer brands, through the example of the haircare industry and, in particular, thanks to a comparative study between two major brands in the sector, kérastase and redken – both part of the l’oreal group. One of the most important factors to consider when planning an owned media strategy is brand efficiency. Brand efficiency represents the average media impact value ™ that the brand earns per single post or placement, indicating how efficient a specific marketing tactic is.
If a Brand Achieved a Media Impact Value ™ of $ 10m
Kenya Phone Number List out of 10 placements in january, its average miv® per placement is $ 100k – this value represents brand efficiency. Brand efficiency is a relevant factor, regardless of the sector of reference. The hair beauty industry, for example, is part of the Kenya Phone Number beauty sector for which, according to statista , an estimated growth of $ 105 billion by 2025. The continuous growth of “Instagrammable” brands makes the competition for the historical brands of the market. Owned media is, now more than ever, crucial to the success of brands in establishing a direct-to-consumer business model and maintaining customer trust and loyalty. Brand efficiency focuses on quality before quantity when it comes to owned media.
The Quantity Factor Is Strategic but Quality Is
The fundamental element Kenya Phone Number List. For example, in january and february. Redken generated a total of $ 762k in media impact value ™ with 108 placements. Although kérastase has literally doubled this value. With a total miv® of $ 1.32m in miv® and 182 placements, Kenya Phone Number List looking. At the average miv® per single placement. The results become similar for both brands – respectively $ 7.06k and $ 7.25k. If radken had created the same number of posts as kérastase in the same period. The miv® of the two brands would have been almost similar. The main objective of all marketing activities. In fact, is to obtain the potentially higher roi. Through the use of the department’s budget in an optimal. Way being guided by data and allowing teams to save time.