When something starts to work, when something starts to show that it can have interesting applications, a phenomenon occurs. Suddenly everyone starts talking about the issue, everyone becomes ardent advocates of the issue and almost countless companies and professionals offering these services begin to appear. The related studies are born like mushrooms in spring and suddenly everyone is brutally interested in that subject, in its uses and in how it can be used to get the best out of it. It has happened to many things over the years and some believe it is happening now with neuroscience.

As they explain in an analysis in The Daily Dot, one quite skeptical on the other hand with the question and with its generalist element, neuroscience has crept into practically any area. Do you want to be happier or smarter? Do you want to be more successful? Surely some article or some study has already explained how to use the secrets of the brain to achieve this.

The market, they accuse (and the accusations are launched by a neuroscientist), has been filled with products that use the excuse of neuroscience to Nepal Phone Number List position themselves, from sleeping pills to elements to focus more on what is being done. Brain training tools do nothing more than appear and try to sell themselves everywhere and ‘neuromania’, they accuse, has infiltrated everywhere and to talk about practically anything. Neuroscience has become trivialized and it has become the one thing to do for just about anything.

The effect of the neuroscience boom has not only been felt in how products are made but also in how they are sold. Neuromarketing is completely ubiquitous and everyone is convinced not only that it is a robust and efficient tool but also one that is easy to find and can do just about anything. A couple of facts and a couple of common places and neuromarketing is already being applied to save the brand.

The truth is that there are not a few who see in the neuromarketing boom one more bubble like so many that follow one another. It is clear that neuromarketing is in the hype phase, the one in which everyone expects the almost impossible from the tool. “In recent years, it has been the Wild West of neuromarketing with ‘neuro-cowboys’ making extravagant statements,” accused a few months ago in an analysis in the US press Michelle Murphy Niedziela, scientific director at HCD Research. The expert recalled that practically anything can be measured and that conclusions can be drawn for everything that brands want, but that does not mean anything goes when it comes to neuromarketing.

And a report published in the Journal of Advertising Research (JAR) also invited us to be more realistic and more critical of the neuromarketing boom. “There is no common truth, not a single scientific reality exposed as a result of these new methods,” they concluded. What are they accusing? The study regretted that there were no common and indisputable scientific standards and that, on the other hand, the name of neuroscience and neuromarketing was being applied to practically anything. Many studies that come up with that tag are not really neuroscience and the term is used only as a marketing matter. You want to sell what you say and that is a term that will make all of us pay attention to it.

Leave a Reply

Your email address will not be published.