You can do many marketing strategies, you can bet on many lines of work and you can allocate a high percentage of resources to a campaign, but this does not mean that you are already complying with what you should achieve. Because in the way that brands must follow to find success in their marketing strategy, the key is, in the end, in one word: effectiveness. The important thing about marketing strategies, lines of work and the resources used is that they allow brands to achieve what they are looking for, that they be efficient and effective when it comes to meeting consumers and achieving the expected results.

But how exactly do you achieve that effectiveness? What is the secret formula that Oman Phone Number List makes things really effective and not that they fall by the wayside as simply failed attempts by brands to achieve their desired goals?

It is always a bit dangerous to create magic formulas, since in reality many factors can come into play and can completely detract from the work done. To all this we must add that, no matter how much magic formula one has, one cannot think of arrangements that simplify everything and that magically manage to cover all the needs of the brands and all the potential problems. Although it is true that starting from certain issues and certain factors helps much more to get closer to the planned objectives than following other paths.

And what is the most direct path to efficiency? The key is in balance. As they point out in the conclusions of a Warc analysis, for marketing strategies to be really effective they have to balance the different points to achieve. That is, they have to balance being able to reach the masses of consumers while connecting with very specific targets and also achieving a long-term positioning also using the short term.

For this, brands have above all to monitor three key elements and take good care of what they do during these processes

Understand the buying process
Brands have to be sure they have a very good understanding of what their consumers’ buying process is and how the messages they launch fit into it. In other words, they have to be able to understand in a really efficient way how consumers discover their products and how they get to buy them. Once you have that information and have it in a solid and reliable way, you will be able to create the most appropriate messages and position them in the most effective way.

It’s not just audience, there’s also context
One of the problems that brands are having when it comes to connecting with consumers is that they are perhaps focusing too much on the receiver and not just in general. In other words, brands are caring about audiences a lot (which is important) but are forgetting in this process the context in which messages are served. The message is not only important because of who is going to receive it, but also because of how they are going to receive it. What is the best time to send it? In which scenario does it best fit? Brands must ask themselves those things too.

Do not lose sight of the global effect
On the other hand, in campaigns, you not only have to take into account how the specific market will receive the campaign you want to launch but also the impact it will have in a much more global way. The best way to understand it is Coca-Cola: their campaigns work with the targets they want to reach, but they also achieve a positive effect on the image of the brand in a much more global way.

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