One of the lessons that journalists end up learning after some time at work and seeing how readers react to our information is that, many times, the most important thing is not the topic. Surely, all authors have stories of frustration about articles on exciting topics, topics that should have Russia Phone Number List worked much better than they did and have become widely shared on social networks and that, however, were half forgotten in the news of the day. For this reason, you end up discovering that not only the subject matters but also luck and that the moment in which something is published can become the key to success (or not) with it. And, above all, you end up discovering that not only matters what is told and when it is done, but also how that information is presented to the recipient.

And it is how important it is to tell something relevant like telling it well. As well, many things can be understood, it is true, from having more or less talent to build content to being able to make more complex topics more interesting and more easily readable. Telling one thing well does not imply using all the literary resources that can be imagined, nor does it imply using all the esdrújulas words that exist in the dictionary. And narrating something in an attractive and interesting way makes the big difference between the reader reading the first paragraph and leaving the story and reaching the end of it.

These lessons that all journalists end up learning, many times thanks to the frustration of those failures that we consider unfair, are actually very important lessons that brands should also internalize. You could say that, now that we are fully obsessed with content marketing, it is crucial to understand this question, but the truth is that the idea has many more implications than content marketing. At the end of the day, brands are always counting things and, therefore, they must adjust to the ideas that sustain the success of things well told.

In summary, it is not worth telling interesting things and important or relevant data (which also) but you also have to know how to count them well. In other words, it is not only important what is told but also how it is told.

The weight of storytelling
And, in the end, we return to one of those points that are repeated over and over again in the articles and in the analyzes, one that has already starred in so many recommendations on issues that should not be lost sight of, that it is somewhat surprising to discover that we still do not have absolutely clear the importance of counting things as they should be counted. That is to say, despite everything it is still not very clear that storytelling not only makes things more ‘beautiful’ but also makes them much more effective.

There are not a few companies that in recent times have begun to recruit highly specialized professionals to help them position themselves in the market and, above all, to equip themselves with a narrative. Some companies even have writers on their staff who function as heads of narrative, that is, they are the ones who determine how to tell the story of the brand and tell the brand itself as well in order to better reach the consumer. Many others are hiring content experts to boost their content marketing strategy and to make their social media presence much more effective.

The truth is that, however, knowing how to tell a story has a much more transversal effect and works on many more levels. Knowing how to use the tools well to develop what is counted well helps to position yourself much better and obtain much better results. Good storytelling can increase sales by 75%.

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