Brands have to transmit a lot of information to their consumers and they have to do it, many times, in a very little space, in a very short time and in the fastest and most direct way they can think of. That is, given that consumers receive many impacts every day from many, India Phone Number List many brands and the most varied, companies have to be able to be as efficient as possible and have to directly seek to be able to offer consumers everything that they want to tell them and communicate without them having to make a great effort to do so.

For this reason, brands use many conventions, many elements and have given themselves to a certain principle in which the things they are saying (and how they are saying them) allow consumers to discover many more elements and determine many more. issues. Brands not only say things, but also employ certain tools to make the consumer receive the impact of certain brand values ​​without actually realizing that they are processing it.

Many of the tools that neuromarketing has created help to position itself in this environment and to communicate many and varied elements to consumers without them being often fully aware of everything that is happening. Many of the inherent elements of the products are actually complex vehicles that help brands communicate certain values. For example, the packaging of products is not only a way of presenting them in the market but also a powerful tool to transmit their values ​​or their characteristics.

And another of the basic elements that help communicate what the brand wants to say, what the brand is and what makes it different from its competitors is color. Colors have many associated meanings, which the consumer has internalized over time and which causes them to quickly associate certain tones with certain principles and certain situations. Colors are thus a very powerful tool for brands, which manage to transmit a lot of valuable information using them directly.

One of the spaces in which color is most decisive is in the brand’s logo. After all, as they remember in The Drum, 80% of all the visual information that we process when we see a brand logo is the dominant color. This makes color a crucial element, as it will be what triggers the reaction in the consumer’s brain to the brand.

For this reason, brands have to be very careful with the colors they choose and what these colors evoke. In addition, and as they point out in an infographic created by Towergate and Builtvisible, not only the color used matters but also the sector in which it is used. Brands may be tempted to think that a color means one thing and has associated feelings, but the truth is that those emotions and those meanings vary according to the sector in which that brand operates.

What each color means in each sector
Thus, from the outset, it can already be noted that certain sectors lean towards certain specific colors, which become dominant shades and colors associated with certain market niches. But beyond that, the color also changes in meaning from one sector to another.

Thus, to begin with, the dominant tones of restaurant chains have nothing to do with those that dominate in the airlines and, even in the tones that are repeated, the meanings change. In food chain logos, the most used color is red, since it is a powerful wake-up call and is also associated with hunger. Behind it are green, which is associated with health and freshness, and blue, which is usually combined with pink to associate with sweetness. The latter color, blue, is the most popular in airline logos, but it works on another level here. Blue is used because consumers see it as a color that conveys confidence. Red, the next most popular color, also changes its meaning. Here it implies warmth, care. Finally, the third color of the logos in this sector is yellow, which is associated with happiness and optimism.

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