In Chile there is a store called Casa Ideas. A retail store with ornaments and elements for the home, but focused on design and women. In that store, women can spend hours without realizing it while they visit the different places seeing products that are very attractive to view. In this store, years ago (I do not know if this is still the case) they had a customer service policy of never interrupting that trance process that their clients experience when looking for Bulgaria WhatsApp Number List products. The “sellers” had the obligation to never disturb anyone with that typical phrase “Can I help you with something?” Because it was understood that it was like waking up the customer from a dream, which had a strong link with merchandising, aroma, music and atmosphere. In this way, the only mission of the “sellers” was to solve problems, help get products out, manage the sale and not interrupt a process that is intimate, personal and personalized.

Has it happened to any of you that a salesperson, far from perfecting that moment in which the sale was going to take place, bothered you?

The truth is that here it is not intended to take away the role of that important character currently known as the seller, but rather to give him powers and criteria to know when and where to intervene.

But then, the question, what is that between the statement “I hate being sold” and the “I love to buy”? In one way or another, we all feel absolutely invaded when we perceive that someone wants to sell us something. And conversely, we all have a sense of joy when we say “I want to buy this.” Have you realized that the fact is exactly the same? It is just looking at the act from the customer’s perspective or looking at it from the brand’s perspective.

The truth is that it seems curious that although this reality is known and known by all, in the terminology of current and international use, what continues to predominate are concepts associated with the sale and not with the purchase. To give some examples, there are sales strategies, sales techniques, sales success, leaving absolutely aside that for a sale to take place, there must first be a purchase intention on the part of the client and if we do not start to change the nomenclature will be difficult to change the paradigm that governs us today.

Could it be that the

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