The the compound annual growth rate for search advertising will be 6.6 percent from 2019 to 2023. Resulting in a market volume of 134.6 billion dollars by 2023. Due to the relevance of search engine campaign development. Today we will share some of the main trends in google ads. The main platform used for the development of these actions. Trends in google ads present in 2019: according to data compiled by marketing land. The following are critical trends that google ads will experience over. The next few months that could have a major impact on companies that develop search engine marketing. Smart features as the first of the trends in google ads.
The Proliferation of Intelligent Features on the Platform
This year stands out, however it is an aspect that can present complications but offer advantages. The relatively recent switch from google adwords to google ads came with new features. Including more automated and intelligent options like smart campaigns. With new and updated Buy Azerbaijan WhatsApp Numbers tools built right into the platform. Updates have great potential, however the effects they can produce will be positive or negative. In the case of professionals with experience it is an aspect that opens the door to better possibilities. However, for novices in online advertising search engines things can get more confusing.
Work Together Due to the Updates That the Platform
Has received, as the second trend in google ads. It is expected that there will be more cooperation between marketing professionals and specialized agencies. One of the consequences of the updates is that google ads will not be a completely automatic space. Experts who are familiar with the platform will easily take advantage of the new features. Gaining an advantage in manual and automatic ad creation. To create good campaigns, brands will need a considerable amount of knowledge and experience about google ads.