One of the things that brands have learned in recent months and that has become completely clear is that brands have to worry about working on their content area right now. Content marketing is a critical element in reaching consumers these days and a key issue in creating relationships that really work. Consumers expect brands to offer them such content and are increasingly demanding how they should be and what they expect of them. Companies have to create quality content that is truly informative and provides data of interest and that becomes a key to achieve added value.
But now that it is clear what Belgium WhatsApp Number List the articles should look like, brands need to start worrying about another issue. Now they must work on how (and when) these articles reach their consumers, since the truth is that achieving attention among the mountain of content offered by the network is not easy.
Consumer service windows are very small, and companies actually have very few opportunities to connect with consumers to begin with. The immediate is really very brief and the possibility of connecting with the consumer is something very ephemeral.
As a study by Boost The News has just shown, consumers’ windows of attention to articles on the Internet are very limited. Consumers have access to information in the moment and it is very difficult from the outset to make the content have a much longer life. 74% of articles experience their peak of attention on the same day they are published, while only 25% manage to experience a traffic boom that lasts not only on the first day but also on the second day. When it goes further, the numbers plummet. Only 1% of articles have high traffic beyond 2 days after publication.
But that’s not the only issue: when the time range opens much further, the traffic crash is very high. One week means a 90% drop in traffic and one month 98%.
Less attention than a goldfish .The window of potential attention that articles have on the internet is therefore very limited and very short, although it is not the only issue that brands have to take into account. Added to that fleeting window is the fact that humans are increasingly unable to attend for a long time. In general, consumers tend to be much quicker to drop something and change their focus of interest, something that is also increasingly ephemeral.