These days, it is quite common for a community manager to carry more than one brand on social networks . Whether you’re working independently or as part of an agency’s social media team. You’ll need to set a strategy (if you’re a social manager yourself. Which is quite common), stick to it, Belarus B2B List create or find content. And generate engagement . All that, for several accounts. From this need, the biggest mistake that is made in social networks arises as a consequence . If you want to know what it is, keep reading. Believe it or not, the biggest mistake you make is to start treating your accounts as one .
Many, Like the Ones We Discuss Below. Each Brand Has Its Own Audience
Although they are two products that have .The same brand of origin, each of them has a different audience. Therefore the factors to consider for your strategy are different. Little time to listen . When a similar strategy is used in more than one account. It is done Belarus B2B List to save time and, unfortunately. If you want to improve engagement with your target, you need to take that time to “listen”. And learn from those who are interested in your business. Product. Only then will you know what they want from you. Different codes . The public for each brand or product is usually like a single person and. It is logical one of the main reasons to gather around a brand is that it identifies them and therefore.If you are not able to communicate in those terms. You will be left out of the community.
For This You Need to Make a Connection, With That Particular Code
And it does not Belarus B2B List necessarily have to do with a language, but with a metalanguage. dissimilar times. As well as the codes used, each community has different times. The responses and motivation of those who use a brand of ‘jeans’, for example, are completely different from the community that gathers around a brand of cameras. Therefore, you cannot expect the same reactions. Use of robots. With multiple accounts, the temptation to use the ‘bot’ to be ubiquitous is often an attractive possibility. The problem is that, faced with so much technology, people still prefer a person with whom they can interact. If you want each of your accounts to work, treat them individually.