The lists of the most valuable companies on the planet, those of the most powerful or most valuable brands or those that are best positioned to survive the future with force usually have one thing in common: although it can be said that some sectors, such as that of technology, they seem more prepared to survive the next 100 years, the truth is that when it comes to brands with potential and powerful companies, you can find many brands and the most varied. The list is not dominated by one sector or one segment, but rather includes companies of many plumages.

However, what do these different types of firms have in common to coincide on that  Vietnam Phone Number List important point, that of being a company with future potential and a solid and valuable brand? In reality, there are points in common that allow companies as diverse as Amazon, Starbucks, Ikea or Apple to unite in a kind of single family. As they point out in an analysis in MarketWatch, all these firms are considered exceptional and outstanding, powerful and valuable, and they all do it because they have certain characteristics that sustain them.

Certain elements function as a kind of secret recipe that is above the markets and the types of company and that are common to all solid and valuable brands. The five elements also work together, they point out, and it is not enough to do very well in one of them and forget the others.

They have created an identity and are faithful to it All of these brands are easily identifiable by consumers, who are able to quickly tell why they like them and what makes those brands special. What is the reason for this quick response? You could say that the secret is actually in the brand itself. As they point out in the analysis, these companies have a strong identity that they have created and to which they remain faithful. Or, as he explains, they have chosen an item that works as a value proposition and are focused on supporting it. Everything they do is linked to that and everything respects that proposition.

They have a master line that not only applies to the big questions

Or what is the same, they have maintained their own identity, their strengths on a day-to-day basis: they have created a strategy, they are faithful to it and they make all their operations respond to what is expected of them. These distinctive companies, which have achieved such good results, have managed to be different even in day-to-day operations. As they point out in the analysis, they have managed to do things in a different way than everyone else does and have also managed to make them recognizable and not easily copied. Their identity sneaks into their day-to-day life and other brands have a hard time copying what they are doing.

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