We could say without fear of being wrong that Marketing has undergone a chameleonic evolution in the last 20 years, although from my point of view, it has not done so at the same speed as the consumer. A consumer who is eager for new experiences and who has reached a point of brand awareness never seen before. We could say that we are dealing with the most expert consumer (Prosumer) and with the most knowledge of marketing in history.

Broadly speaking, we could say that in the last 15 years, Marketing has evolved in 3 stages: Hong Kong Phone Number List At this stage, marketing focuses on the physical characteristics of the product itself, alluding to its composition, price, technology, etc. At this stage, persuasion focuses on rational characteristics, appealing to purchasing decision-making processes based on objective characteristics and comparison between products. Here the cerebral cortex plays a very important role, which is where these types of decisions are processed. Brands competed for measurable, demonstrable, and quantifiable attributes of their products. At this stage, where price is one of the most important deciding factors, if your product isn’t going to be the cheapest in your niche, don’t compete on price.

A second stage based on the brand

After a long time selling to the consumer for rational reasons, brands realize how difficult it is to generate high customer loyalty, since when your consumer buys motivated by rational and objective stimuli, they are very sensitive to price and may stop buying from you. If you try to increase the price, since the fidelity is relative and is based on the purchase price, therefore the price elasticity is very low. The Marketing challenge lands at this stage. How can I charge my client more, be able to reach a “premium price” and generate brand loyalty?

This is when marketing begins to talk about the brand, about the VALS (Values ​​& Lifestyles) and the brands try to generate a greater connection of their consumers to the brands by creating trends, associating values ​​and trying to unite and create lifestyles. At this stage, brands begin to seek a stronger bond with the consumer to generate loyalty and that they do not buy by price, but by brand sentiment. They appeal to a less rational purchase and begin to look for feelings of belonging and shared emotions with the consumer.

A third stage based on experiences

This is where the vast majority of brands are today or where the big brands are moving fast. Obviously certain products are much more conducive to generating experiences than others, but, as long as an experience can be sold, we will generate an emotional connection far superior to any rational purchase or by brand.

We could say without fear of being wrong that Marketing has undergone a chameleonic evolution in the last 20 years, although from my point of view, it has not done so at the same speed as the consumer. A consumer who is eager for new experiences and who has reached a point of brand awareness never seen before. We could say that we are dealing with the most expert consumer (Prosumer) and with the most knowledge of marketing in history.

Broadly speaking, we could say that in the last 15 years, Marketing has evolved in 3 stages:

A first stage focused on the product

At this stage, marketing focuses on the physical characteristics of the product itself, alluding to its composition, price, technology, etc. At this stage, persuasion focuses on rational characteristics, appealing to purchasing decision-making processes based on objective characteristics and comparison between products. Here the cerebral cortex plays a very important role, which is where these types of decisions are processed. Brands competed for measurable, demonstrable, and quantifiable attributes of their products. At this stage, where price is one of the most important deciding factors, if your product isn’t going to be the cheapest in your niche, don’t compete on price.

A second stage based on the brand

After a long time selling to the consumer for rational reasons, brands realize how difficult it is to generate high customer loyalty, since when your consumer buys motivated by rational and objective stimuli, they are very sensitive to price and may stop buying from you. If you try to increase the price, since the fidelity is relative and is based on the purchase price, therefore the price elasticity is very low. The Marketing challenge lands at this stage. How can I charge my client more, be able to reach a “premium price” and generate brand loyalty?

This is when marketing begins to talk about the brand, about the VALS (Values ​​& Lifestyles) and the brands try to generate a greater connection of their consumers to the brands by creating trends, associating values ​​and trying to unite and create lifestyles. At this stage, brands begin to seek a stronger bond with the consumer to generate loyalty and that they do not buy by price, but by brand sentim

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