Supermarkets have implemented different solutions and different tricks over the years to make consumers buy more or buy from them. Neuromarketing in the supermarket has led those responsible for these…

Knowing what consumers are like has become one of the main concerns for brands and also for the supports that offer them the advertising spaces that they will use to…

To be a current brand and achieve results, we can no longer do the same things we did before. We need to differentiate ourselves and be more striking than the…

When talking about electronic commerce, one of the points that is usually touched on a recurring basis is the importance of the recommendations of those known as a prescriber of…

Communication has not only changed, but it will change even more. Historically, technology has always changed the way man communicated, and the change has always affected the message as well.…

We are in a time when stopping can spell business death in the short term. New products, which create or discover new needs and take the budget of our customers,…

Is there any free space left from the product placement? Placing products on other successful products or content is a fairly simple and effective way to reach consumers and let…

Content marketing is one of the trends within the marketing strategy of companies that is becoming more established and the one that is being talked about the most. Companies have…

Neuroscience is entering its golden age in the world of marketing. Companies are increasingly using these resources to understand consumers and are achieving more efficient results linked to neuro, which…

So far we have heard countless times that of “content is king. And experience has confirmed it. This strategy, based on offering consumers content presented in different media, be it…

The website of a company is its corporate business card, its most immediate hallmark for users who access a space within the universe of digital content that they may face.…

One of the issues that makes the difference in the relationship between brands and consumers is the degree of personalization of the relationships between them. Consumers want to be treated…

Customer service has always been a relevant category for businesses. This has traditionally been due to the additional advantages that this service entailed for customers: brand loyalty and increased sales…

In recent years, many brands and companies have used their senses to convince or seduce consumers. Scent marketing has become one of the almost inevitable resources of retail firms, which…

In essence, the result of the expansion of communication technologies, the Internet, mobile phones, social networks, is that everything happens much faster, faster and faster. The originality in the products…

One of the sensations in the theater scene in New York (one famous enough and long enough to have been material for one of the plots of the Gossip Girl…

Anti-marketing is not a business strategy, or at least it does not originate from the company. Anti-marketing is born in the customer as a defensive strategy for the consumer and…

These are good times for those companies that are betting on inbound marketing or attraction marketing as a strategy to attract customers. This is what the organizations surveyed recognize by…

We are witnessing the landing of the Apple Watch, the innovative watch-phone that the great Apple has been offering us in recent days, the mood is very warm and very…

350 million active users, the social network with the highest exponential growth and, now, with Linkedin Elevate, an app to share content. Having a prominent presence on Linkedin is essential…

A few years ago, Guy Kawasaki gave a talk in Madrid as part of Ficod. The marketing guru is also one of the creators of the concept of marketinian evangelism:…

I know. There are hundreds of thousands of marketing articles that talk about panaceas, trends, techniques, what to do, what not to do, the 3, 5 or n ways for…

If you take a walk through the center of Madrid, you will come across a few stores cut by the same pattern and a few consumers who are very similar.…

Companies try to make their brands become constant memories for consumers, that they stay in their minds and that they are not erased or blurred under the assault of all…

It is no surprise to anyone to say that marketing has changed more in the last 10 years than in the rest of the history of its existence. New technologies…

Much has happened since a decade ago Harvard professor Gerald Zaltman reported that more than 95% of consumer decision-making when buying occurs through their subconscious. A finding that, for the…

People are complex and make decisions every day that are fine-tuned through interactions with other people, places, and all kinds of influences along the way. Travel research maps the needs…