Early Access: New product launches, sale previews
WhatsApp is personal. Don’t just blast sales messages. Every broadcast should offer genuine value. Examples of Valuable Content: Exclusive Discounts/Flash […]
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Online Marketing
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Website Integration (Most Common for E-commerce):
Work with a BSP: You can’t access the API directly. You’ll need to partner with a Meta-approved WhatsApp Business Solution
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Step 5: Monitor Performance and Ensure Compliance
A/B Testing: Test different message variations to see what resonates best with your audience. Gradual Scaling: WhatsApp recommends “warming up”
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SMS Keyword Campaigns:
In-Store Sign-ups: Verbal and Written Consent: If collecting numbers in person, clearly explain the SMS program and get verbal consent,
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The average duration of an entire customer
The average What it measures: interaction, from the moment the agent answers to the moment they complete post-call work. Insight:
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Tracks how many customers call back
Tracks how What it measures: within a short period (e.g., 24-48 hours) for the same or a relat issue. Insight:
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A common scenario involves a customer
A common Centralized Data: A robust CRM system is the cornerstone of omnichannel integration. It acts as a single source
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Long Wait Times and Call Abandonment
This holistic approach meets customers where they are, streamlines their journey, and ultimately leads to higher satisfaction and loyalty.
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AHT can signal rushed service or unresolved
AHT canWhat it measures: The average duration of an entire customer interaction, from the moment the agent answers to the
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Mobile apps often include
Mobile apps Centralized Data: A robust CRM system is the cornerstone of omnichannel integration. It acts as a single source
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The Omnichannel Imperative
The Omnicha What it measures: Tracks how many customers call back within a short period (e.g., 24-48 hours) for the
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Effective integration ensures
Effective integ Centralized Data: A robust CRM system is the cornerstone of omnichannel integration. It acts as a single source