Take care with your text
You have set the objective of your newsletter. Now we can move on to writing. The introduction Let’s start with […]
Email Marketing
digital marketing
Email Marketing
Find the right words for your
You have written your subject and the content of your newsletter. Now all that remains is to prepare the buttons
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How to Write an Effective Newsletter
Are your newsletters reaching their destination but seeming to interest no one? Perhaps you’re not following some important best practices
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Analysis of email statistics
Detailed analysis of email statistics allows you to understand your subscribers’ behavior. Examine open rates, click-through rates, and unsubscribe rates. These
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Average statistics for email campaigns in 2025
How do your results compare to those of your competitors? Performance across all sectors In our large study, we gathered
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Email marketing statistics: key indicators and average performance in 2025
Summary of email marketing statistics and average performance: open rate, click rate, deliverability, responsiveness, etc. To optimize the impact of
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Onboarding Email Series
It’s essential for reducing churn and encouraging customer loyalty. You can trigger the email after a customer signs up or
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How to use a marketing automation platform
Marketing automation software provides you with the tools you need to streamline your marketing efforts. Here are some recommendations for
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Implement a lead scoring model
Lead scoring is a process by which you assign points to prospects based on their behavior. If, for example, they
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10 Examples of Effective Marketing Automation Scenarios
Marketing automation is a real asset for time-poor teams. This article presents some effective examples to inspire you. You probably
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️ How to write a customer reminder email
Contact Lists Reminder emails are a great way to leverage your database to boost your revenue. Now let’s see how
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6 examples of reactivation emails to inspire you
This strategy puts the focus on the user—it shows them they’re valued. Rather than dwelling on the fact that they’ve