Kindness As A Marketing Strategy, A Growing Trend Among Brands And Companies
One of the key elements of the plot of Amélie, the French film that became an influence for so many things a few years ago (and was one of the…
Can We Say That Sex Has Stopped Selling And Is Useful As A Marketing Strategy?
Popular wisdom has many sayings and set phrases to point out something that brands have been using for a long time: sex sells. It has been doing it for practically…
If You Want Your Marketing Strategy To Go Viral, Don’t Rely On Luck Or Chance
Brands have become obsessed, in recent times, with making the messages they launch viral. The explanation for this obsession and this stubbornness on the subject has a fairly simple explanation.…
School Field Trips To Brand Factories: Educational Activity Or Marketing Strategy?
One of the elements that everyone remembers from their childhood – and that they tend to compare once they reach adulthood with other adults from the same ‘area of influence’…
Neuromarketing Alerts Us To The Problem Of Agnosia In The Face Of Excess Information About A Product
Consumers want more and more information about the products they are going to buy. It is a reality and one that many studies have made clear. Buyers want more and…
Why Design Influences Product Success According To Neuroscience
The design of the products is not a trivial matter, it is not an element to determine without further ado which is prettier or uglier or which more or less…
Will The Marketing Trends Of 2016 Be A Repeat Of What Was Predicted For This Year?
As the end of the year approaches, it is time to take stock of what has been achieved or done and also to predict what will succeed in the following…
Pros And Cons Of Lead Generation Pricing Models
For those of us who are dedicated to generating leads in B2B markets, we have been observing for some time the great confusion that exists among end customers when it…
Inbound Marketing The Great “Cover” Of Strategies For 2016
To the list of terms that every marketer has to incorporate into their vocabulary – and into their business strategy – has been added, in recent times, inbound marketing, also…
Half Of Consumers Are Willing Not To Consume An “Unethical” Brand
That brands had certain values and defended certain beliefs or certain positions became a prominent element in recent times because it gave firms and their products certain dimensions and made…
The New Owners Of The Brands
Trademarks have been defined as the set of elements that identify a manufacturer or supplier of a product or service (Kotler & Armstrong, 2006). Traditionally, the main function of brands…
A Long-term Content Marketing Strategy Is Also Important In The Immediate World.
The internet has made things go incredibly fast. Everything follows a hellish rhythm and everything has to be produced, released and consumed equally quickly. The Internet has made the immediate…
5 Basic Points That Every Content Marketing Strategy Must Comply With
Content marketing has become an element that no brand seems to be willing to give up. Its potential is very high and it also allows to reach consumers in a…
The Colors Of The Year And What They Say About How Consumers Have Evolved
Every year, in the final stretch to the end of it, Pantone makes an advertisement that manages to capture the attention of a very wide range of recipients. From decorating…
Why Micro-moments Are Becoming The New Opportunity For Brands
One of the elements that brands use to reach consumers are the great moments, the great events in which many people gather in front of the television, the internet or…
Marketing Should Target All Five Senses
When one thinks about advertising, they usually assume that the most important thing is that what is seen in the ad is “beautiful”, but the truth is that when it…
A Vision Of Marketing For 2016
2015 is ending and we cannot help but fall into the temptation to make predictions about the behavior that some parameters of the economy will have during 2016. In my…
What The Luxury Market Can Teach Us About The Importance Of Sensory Marketing
When making a purchase decision, as neuroscience has shown in recent years, consumers are not left solely with the objectively provable facts, statistical data or the catchphrase that captures attention.…
Marketing Stories And How Women Started Smoking
This is a true story that some will already know. Maybe many. However, if a few do not know it, I think it is worth retelling. Paraphrasing a baroque author…
Three Wise Men Or Kings Of Marketing?
In the late hours of January 5, as the afternoon progresses and as others prepare to go fight for a couple of candies in the streets, some parents will use…
The Distance Between “I Hate Being Sold” And “I Love To Buy”
In Chile there is a store called Casa Ideas. A retail store with ornaments and elements for the home, but focused on design and women. In that store, women can…
Influencer Marketing Is Heading For Maturity
Influencer marketing has recently entered the list of ways that brands reach consumers. The internet boom and the success of social networks have allowed certain user profiles, usually users who…
How Emotions End Up Making Purchasing Decisions
What is it that leads us to buy one product and not another? That is one of the big questions that brand managers ask themselves and one that everyone aspires…
How A Misuse Of Emotions Can End Up Weighing Down A Brand
Emotions are a very important part of the strategy of companies, since they have become the new language to use if you want to reach consumers. The passage of time,…
How The Science Of Neuromarketing Reveals The Importance Of A Phenomenon Like Social Proof
One of the things mothers are wrong about is the effect others have on behavior. Everyone has ever heard her mother ask her what she would do if Fulanito did…
Measuring Emotions, One Of The Great Challenges For Brands
If brands have learned something in recent times, and if something has become clear in recent times about how brands and consumers relate to each other, it is that non-tangible…
The Challenges Of A Long-term Content Marketing Strategy
One of the things that brands have learned in recent months and that has become completely clear is that brands have to worry about working on their content area right…