Gone are the days of simple jpeg banners. The display landscape has grown into a highly competitive market where numerous new publishers and innovations tumble over each other. All these developments ensure that we can organize Israel Phone Number campaigns in an increasingly smarter, more targeted and relevant way. But how do you determine what you need? But all those providers and innovations also lead to choice stress. Is there room for so many parties? Which platform should I use and which innovations are relevant to me?
The publishers enter the playing
There are, of course, several possible answers to Israel Phone Number these questions and the impact differs per individual. In this article I explain the most important developments. With this I may provide you with some tools for your decision-making in 2022 or beyond.Microsoft, Google, Quantcast, but also large publishers such as Azerion and De Persgroep Media (DPG) are innovating for independence.
The basis of successful campaigns Israel Phone Number always lies in knowledge & data. How well do you know your user and how well can you tailor your message to it? Publishers such as De Persgroep (van nu.nl) or Vogue have been using user data with advertisers via platforms owned by third parties for years.The latest developments in the field of privacy and cookies provide the unique development that publishers will increasingly offer this data independently.