Kotler’s product model is such a typical academic model that is included in every commercial higher education course. We consider this the 1 model to differentiate you from your competitors and at the same time sell your product for two, three, ten, or thirty times the price of your competitors. The Kotler model can be applied to all products and services Let’s take trampolines as an example. Let’s say you sell mini-trampolines. All your competitors compete on price and even offer mini trampolines for 29 euros. Are you going to compete on price? Then you have to sit around or below 29 euros, which means that you will lose a lot of margins. So what can you do instead? While all your competitors are going to compete against each other on price, you are simply going to increase your value.
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This is why the Bellicon brand can sell the trampolines for 400 to 900 euros, while the exact same trampolines are for sale elsewhere for 29 euros. There are two ways you can compete: by lowering the price or by increasing the value. Never lower the price because all your competitors are already competing on price. Simply Estonia Phone Number increase the value. -Russell Brunson The solution: Kotler .’s product model By completing Kotler’s product model, you can drastically increase the value of your product. Not with a few euros, but with a few hundred or a few thousand euros. product model Kotler Image obtained with permission (source: The NLP College). There are different variants of this model from Kotler, but in my college education, I learned the variant with 3 levels: 1. Core product What are the intangible benefits of the trampoline?
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You can move, lose weight, relax, live longer, live more pain-free, de-stress, live longer… That already increases the value a lot. What am I saying? You are now not buying a piece of nylon and steel, but you are buying healthy life years and healthy offspring. 2. Tangible product Your product can simply be better, bigger and more durable than your competitors. It should also be clear that a brand can also boost value. We don’t have to explain to you that we spend quite a lot of money on brand names. If people love your brand – that is, your face, content, appearance, and fame – they will give you their business. 3. Comprehensive Product (The True Magic) Okay, so far so good.