Your developer can often help you. Still a question? Post it below and I’ll try to help you. Summer vacation has started (or in sight). That means a lot of people go on vacation. This is always a challenging period for marketers. More people on holiday means less (online) interaction on the marketing channels. This of course also leads to less sales. That is why companies often choose to share little or no content with their B2B target group during this period. Shame! In this article I share 6 tips to reach your target group in the summer.
Results during the summer period
Because reaching your B2B target group with interesting knowledge and content on vacation can be very beneficial. Think about it for a moment: you are on vacation and therefore in a mental state of rest. You Peru Phone Number feel free and in a good frame of mind. Actually, this is the perfect time to share knowledge with your target audience. But how do you reach them if they suddenly don’t sit behind their desk from 9 to 5?
The difference between B2B and B2C
What I personally notice very much as a marketer: the reach is less, but the attention is better – provided you use your content in the right way. I give you 6 tips. Desk with note out of office and to the beach 1. Know the behavior of your B2B target group on vacation You probably already know the behavior of your B2B target group very well. You have probably made a customer journey , and you know exactly at which moment your target group often consumes your content.