In addition to Microsoft, there is another player that is growing fast, Quantcast. This is now the number 4 data processor in the world. After Google, Facebook and the defense of the United States. The giant started in 2006 as a partner for publishers in Chile Phone Number measuring and understanding visitor behavior: Quantcast Measure.
Google black box
This gives you as a publisher the opportunity Chile Phone Number to identify your users. And you can create audience segments to sell ad space with increased relevance to advertisers. In 2009, Quantcast in the US started a solution that uses this data for advertising purposes. From 2017, a cookie tool was added that was developed in collaboration with VIA (formerly IAB) and is fully GDPR-proof. These products form the basis for a lot of availability of live first-party data. Increase your reach with Spotify.
Quantcast founder Konrad Feldman is one of Chile Phone Number the founders of the AI that detects fraud in financial transactions. A solution that has now been adopted by just about the entire banking world. Now he has developed an AI to create first-party data profiles from search, surfing and buying behavior.