The analysis of organic content on Facebook and Instagram showed Denmark Phone Number List that the reach of posts in which the storytelling perspective was (partly) that of a resident was also higher. The analysis of the recent content of the three municipalities showed that they allow relatively few residents or employees to speak. The narrative perspective therefore lies mainly with the Denmark Phone Number List municipality. It may take a little more time and effort, but the quick win is. Pays to involve a resident or in content creation. Getting input to write your content from a residents perspective doesn’t have to be complicated. For example you can: Extract relevant opinions or quotes from existing content .
As An Reinforcement
If you or a colleague are already going to an event or event. It is just as Denmark Phone Number List easy to ask local residents for opinions . Does your municipality have a nice club of ambassadors ? And do you know what these ambassadors like or find important? Involve them in your content creation. For example by sending a targeted message with questions that you can use as input for Denmark Phone Number List your message. 4. View of residents helps to make well-founded choices A one size fits all approach to the resident is no longer sufficient in the contact between the municipality and residents. Every resident is not like the other. This means that residents have their own preferences.
Also in the field of communication. If you want to reach and Denmark Phone Number List involve all residents (and not just the usual suspects ). You will have to differentiate in approach as a municipality. A segmentation model that divides residents into different groups can help municipalities to make well-founded choices, as we noted earlier . In this practice-oriented research project we Denmark Phone Number List therefore explored the extent to which there is variation in the engagement of different groups of residents with municipal content on social media. The segmentation model we used is the Citisens model , which distinguishes eight engagement profiles. By linking with position-6 zip code, it is possible to map in detail which (combination of) profiles live in a certain district, neighborhood or street.