In recent times search engine marketing has undergone changes in the different scenarios where it had a presence, while new ones have emerged with force, giving rise to great opportunities in the field of Search. This analysis considers eight aspects related to the current situation and future changes in search engines, at the same time that it invites reflection thanks to the opinion of experts in the field.

Although nowadays any user is able to easily find what they are looking for, originally search engines acted as mere website indexes, where the user had to previously know the title of the site they wanted to access. Archie (1990), Excite (1993) or Altavista (1994) are some examples of these beginnings on the way to current search engines.

Much has happened since then Latvia WhatsApp Number List  and, today, search engines have been sophisticated and evolved to meet the demands of users, to the point that the process has become a conversation, with an understanding of language and of the semantics that continue to surprise us.

Over time, specialized search engines have been created: Google Maps, YouTube, Google Shopping, etc. and it has even evolved towards a search within e-commerce, increasing the importance of market places in the field of search engine marketing.

Being able to occupy a visible space on Google has become the maxim of any brand, regardless of whether or not they sell online. The boundaries between on and off are increasingly blurred and we can no longer understand consumer behavior separately.

Users look for information and compare before making a purchase, therefore, we can find comparators for almost any product or service. These places that unite brands and users have made it possible to simplify the search and be an exhibitor of the market players, but they have also increased the fight in search engines for the traffic of potential clients.

With this landscape, Search data management has become essential to develop successful marketing strategies. These and other related aspects have been reflected in a new study developed by kanlli, and for whose development different experts in interactive marketing and electronic commerce have been consulted in order to show a vision of current and future strategies in search engines .

Among the most important conclusions to highlight the fact that search engines have become an essential pillar of any online marketing strategy. The very evolution of search engines and user behavior have created multiple scenarios for positioning. The ability to reinvent and adapt to these scenarios will make or break Search strategies. The trend towards a greater weight of showrooming thanks to mobile-assisted shopping and the growing importance of brand mentions for organic positioning have been the topics with the greatest consensus. SEO POSITIONING IN MARKET PLACES

Market places like Amazon are based on a business model that connects sellers and consumers. In recent years this type of site has given rise to a multitude of debates on how to position a product as a result of a relevant search.

Optimizing non-traditional search engines allows us to stop depending almost exclusively on Google to receive visits to our products and improve our sales volume. In addition, we will be offering an additional channel for potential consumers to find us, not to mention that they are channels very focused on sales and we do not compete with other types of content (articles, social networks, videos, images, maps?) That make you lose visibility. .

However, some SEO currents believe that enhancing the positioning in market places can displace our own results in the ranking, diverting traffic and reducing our visibility. But what if users were searching directly in the market place and not in Google?

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